Abbott Brand Manager in Ho Chi Minh City, Vietnam


Core Duties & Responsibilities:

Assigned products:

  • Prepare and develop marketing objectives, strategies, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.

  • Develop annual marketing plans. Co-ordinate with field force for successful implementation.

  • Achieve sales, margin and market share annual goals for the assigned products.

  • Develop product positioning.

  • Allocate, strictly control promotion resources in line with product positioning and schedule for marketing and advertising activities according to the importance of product in organization’s overall marketing strategy for product line.

  • Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.

  • Develop methods and cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.

  • Develop product training to field force on an ongoing basis.

  • Keep Field Force updated on product knowledge and competitor information.

  • Review complaints and provide solutions relating to assigned products.

  • Analyze and report market intelligence in a correct and timely manner.

  • Lead multi-product projects/ big campaigns.


  • Manage annual sales volume and profit forecasts, pricing.

  • Forecast product demand in market, identify potential supply issues, and develop contingency plans.


  • Analyzes and defines target customers and market requirements and trends.

  • Develops and maintains closed contact with customers, distributor, field force and other channels for understanding and satisfying their needs.


  • Degree in Science/Pharmacy/Medical related field or appropriate tertiary qualification

  • At least 5 years experience in Health Care Industry

  • Sound understanding or qualifications in marketing related principles

  • Strong sales track record

  • Comprehensive industry knowledge

  • Good in English

  • Good knowledge of computer based programs including spreadsheets and graphics

  • Continuous Improvement behavior


Product Management


EPD Established Pharma


Vietnam > Ho Chi Minh City : Me Linh Point Tower





Not specified


Not Applicable


Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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