AstraZeneca Pharmaceuticals LP Associate Brand Manager - Respiratory in Vietnam
Provide local market understanding and customer’s insights to PLM/ LLM brand team;
Provide input and feedback on campaign developed by PLM/ LLM;
Localise Area Brand Operational Plan and ensure effective implementation of the country brand operational plans and monitor against agreed KPI.
Monitors performance and controls A&P budget
Works with field force and medical to develop key stakeholders & KOLs through scientific programs and engagement;
Provide input on competition, customers, pricing and value story to market access team;
Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats;
Participates in development of training for field force on brand information
Adherence to AZ global policy for external interaction, code of conduct and industry code of marketing practices.