AstraZeneca Pharmaceuticals LP Associate Brand Manager - Respiratory in Vietnam

  • Provide local market understanding and customer’s insights to PLM/ LLM brand team;

  • Provide input and feedback on campaign developed by PLM/ LLM;

  • Localise Area Brand Operational Plan and ensure effective implementation of the country brand operational plans and monitor against agreed KPI.

  • Monitors performance and controls A&P budget

  • Works with field force and medical to develop key stakeholders & KOLs through scientific programs and engagement;

  • Provide input on competition, customers, pricing and value story to market access team;

  • Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats;

  • Participates in development of training for field force on brand information

  • Adherence to AZ global policy for external interaction, code of conduct and industry code of marketing practices.