Schneider Electric Retail Channel Marketing Manager in Ho Chi Minh City, Vietnam
Adapt and executes the channel growth action plan
Saturate the business done with channels (Generalist Distributors, Point of Sales, end-users).
Ensure the channel growth profitability
Follow and review channel execution by defined standards
Define the RTM strategy for his/her channel
Work with VP to develop, challenge the RTM strategy to continue expanding geographical and POS expansion
Contribute to define and adjust commercial policies
Ownership of customer service policy and define execution KPI to improve execution level of frontlines
Adapts and executes the Channel growth actions plan
Create the channel growth plan and deploy it
Contribute to define and adjust channel plan
Manage the customers ‘portfolio via providing channel insights and collaborating with offer marketing
Saturate his / her channel
Understand the channel needs and propose new offers to saturate channel growth
Leverage internal resources to deliver compelling marketing plan to generate demands via sales out, sales through
Use customer platforming data to segment portfolio to saturate channel growth
Ensure the channel’s profitability
- Monitor topline and bottom-line and propose the action plan to achieve the target
Follow and review the Sales execution
Define the RTM strategy for assigned channels
*- *Work with Country Strategy Marketing to develop/challenge the RTM strategy.
Contribute to define and adjust the country commercial policy.
Contribute to define and adjust the country Channel program.
Adapt and execute the Channel growth plan
*- *Create the local Channel growth action Plan (Business Plan) and deploy it.
Understand main markets targeted by the channel (Example Building => Panel Builder, Contractor)
Take in account local channel request, bring information to relevant internal relations (Offer Marketing, Global Supply Chain, Finance, Price Management, BU)
Based on targeted market understanding and the strategic guidelines define and deploy the actions plan to boost the business thru the channel.
Saturate assigned channels
*- *Understand their needs, to propose complementary or new offers
Leverage the channel and internal organization for cross selling maximization.
Approach channel by opinion leader, to convince other channel to follow them.
Use Pull and push product approach.
Leverage internal (external) resources to deliver compelling integrated marketing programs that include online and thru sales people, demand generation, leads management, operational actions plan (either for conquest or retention), launches and campaigns (on segments)
Manage the customers’ portfolio (Customer Retentions & Customer Acquisitions)
Use Customer Platforming to classify his /her customer portfolio in Qualify, Grow or Saturate category.
Develop up sell and retention strategies for channel partners and consumers to improve loyalty, drive retention and profit growth.
Customer Acquisitions: Qualify new prospects.
Manage Customer acquisitions and retentions through MarCom Activities (Events, Direct Marketing, Web).
Define channel relationship: direct or through partner.
Manage the Customer portfolio in order to size and allocate sales resources.* *
Ensure the channel’s profitability
*- *Monitor top line revenue, growth and margin for the Channel segment.
Follow and review the Sales execution in the Channel
*- *Propose Sales objectives and build the Customer Action Plan for the segment, in order to support the field sales force at country level.
Leverage internal resources to delivers preferred sales organization and skills, sales tool kits and training.
Drive at country level the sales force in the dedicated field of customer in order to secure the implementation of agreed commercial policy, logistic offer, sales competency development.
Bachelor Degree preferably major in Trading or Marketing. Engineering Degree is a plus.
At least 5-year experience in operational marketing, channel development, business development in similar industries
Residential offer products, Operational Marketing, Price Management
Understanding of company’s products and competitors is an advantage
Excellent sales orientation mindset
Commercial building market understanding and experiences
Others (e.g. language skills, technical skills):
Strong offer knowledge and management; business acumen
Able to work independently, responsibly and reliably with minimal supervision.
Strong analytical ability, organizational skills and project management skills.
Excellent English communicator.
Willing to travel
Primary Location: VN-65-Ho Chi Minh City
Unposting Date: Apr 15, 2018, 11:59:00 PM
Req ID: 0048W4